Andrew Flicker

At StatBid, I direct our team of account managers, and help manage day-to-day updates, strategy, and direction for our entire client portfolio. Some days, that means working with development to improve an algorithm, or tweak the assumptions going into a statistical model. Some days, it means building out a new marketing campaign split test, or updating our broader strategies from the results of earlier tests. Always, it means delivering the best results a crack team of humans and scripts can manage for a wide array of retailers and direct-to-consumer manufacturers.

• Managed and hired a team of high-level account managers to operate paid marketing on behalf of diverse clients.
• Helped lead StatBid to significant double and triple-digit year-over-year income growth.
• Managed the migration of our entire workflow and project management systems.
• Wrote and designed over 100 training documents, process guides, and references to provide more consistent quality across the organization.
• Assisted with the pitching and reviews of multiple prospective clients, and managed all client contracts.
• Managed our monthly invoicing process and assisted with client and channel financial forecasting.
• Managed our 401k benefits program through Employee Fiduciary.

As the Director of Ecommerce Pricing, I optimized, tested, and designed online pricing and promotions while driving new strategies to enhance the overall profitability and sales of the Leslie's E-Commerce division. I was ultimately responsible for the pricing strategy across all of the Leslie's-operated E-Commerce sites and third-party marketplaces. In addition, I developed ecommerce split tests and maintained a suite of reports and alerts in order to share insights with marketing managers, category buyers, logistics, and customer service teams. With data-driven results and quick feedback cycles, I helped the enterprise to make smarter decisions.

• Managed and expanded auto-pricing and promotional pricing strategies across 5 websites and 7 marketplace channels on more than 40,000 SKUs.
• Continued to generate primary logistic forecasts of ecommerce sku movement and inventory needs to prepare Leslie's buyers and merchandisers.
• Directly programmed (in ColdFusion and Javascript) scripts to scrape competitor websites, manage internal pricing, assist with call center metrics, and other internal ecommerce needs.
• Managed a team of marketplace managers, content writers, and pricing clerks throughout tenure as permanent teams were stood up.
• Served as one of the primary liasons and managers of the ecom integration of the InTheSwim acquisition, traveling back and forth between Chicago and Phoenix.
• Assisted with overall divisional reporting and presentations to internal director teams as well as occasional board meetings.

After helping lead PoolSupplyWorld to an acquisition by Leslie's Poolmart, continued to lead merchandising efforts across multiple platforms and brands, increasingly managed strategic forecasting and automatic pricing, inventory management, site promotion, and more. Major focus on data-driven insights and automatic “faster-than-human” platform and promotional adaptation.

• Expanded development of auto-pricing to include stock movements, varying competitor strength, brand value ratios, and margin targeting.
• Expanded personal programming skills to reduce delay between marketable insights and implementation.
• Helped manage additional e-commerce acquisitions and integrations.
• Massively expanded on and off-site branded content with actual revenue goals.
• Developed entire suite of custom reporting for marketing channel managers, executives, and logistic teams to ensure faster, more accurate data.

Led the merchandising efforts on PoolSupplyWorld.com, which included adding new product lines, developing onsite marketing and promotions, and writing original content. Additionally coordinated SEO efforts across all related brands, managed PPC marketing campaigns, and supported other marketing channels and projects to improve overall growth.

• Successfully designed and launched automatic competitive pricing algorithms that left 90% of the catalog needing no human price maintenance.
• Completely overhauled the site's navigation, search, and blog over a series of multivariate tests to improve overall conversion rates.
• Lowered costs-of-sale and costs-of-acquisition across channels by building custom reports and automatic tools that optimized profitable growth.

Served as the primary architect and manager for new international (UK) websites. Led a team of 5 merchandising clerks to merchandise more than 13,000 new products and 16 new brands. Identified and prioritized issues for software development, and helped to manage pricing, inventory feeds, and marketing.

• Successfully launched UK brand presence on May 14, 2012 with on-target order and revenue growth.
• Developed and instituted new product and category merchandising, using Build.com's first live implementation of the Magento e-commerce platform.

Managed a team of 12 that eventually grew to more than 30, responsible for all product merchandising across all categories of Build.com, including pricing and inventory upkeep, SEO copywriting, and product database management.

• Designed thorough (200+ page) training program for all new and existing product data employees, and personally trained more than 40 clerks over three years.
• Established competitive speed and accuracy goals, beating external contractors for rate of production and quality of work.
• Managed external contracts and budgeting related to product merchandising, and contracted out my team to Ferguson / Wolseley parent company for additional projects.
• Restructured the department as Build.com grew, including the creation of new job roles, bonus programs, and job descriptions, and hiring staff to fill new roles.
• Assisted with brand and category merchandising across all categories.

Assisted with merchandising and category & brand management for Kitchendirect.com, Ventingpipe.com, Ventingdirect.com, Handlesets.com, Knobsets.com, Doorsdirect.com, and Pullsdirect.com.

• Initially assisting with just Kitchendirect and Ventingpipe, expanded to merchandise on all “HVAC” sites within Build.com.
• Managed the transition of Ventingpipe.com to a new e-commerce platform, and assisted in the transition of Handlesets.com and Pullsdirect.com
• Worked with vendors and manufacturers to expand product offering and enhance brand image and sales growth.

Worked as a sales-focused representative for Build.com's hardware and ventilation division, answering phone calls and emails, and contacting previous customers to increase retention and bring in additional revenue.

• Sought education on niche products and systems, and became the sole representative to handle full venting pipe quotes and faxes, designing commercial and residential systems that met code and customer requirements.
• Expanded to handle lighting and home décor products and customers in final months.
• Regularly one of the top salespersons, including #1 revenue company-wide in my last month as a Customer Service Representative.